13 guides · a new one every week
The conversations you
are already having.
A price DM with no greeting. A buyer who just found the service charge. A client asking you to cut your commission. No theory, no growth hacks.
Why these exist
Written after the same question, over and over.
Every one of these started as a voice note. A broker would send me a screenshot of a DM they did not know how to answer, I would type out the reply I would have sent, and a month later somebody else would send me the same screenshot.
So they are not articles about Instagram. They are the conversations that decide whether a Dubai broker gets a viewing out of their account, each one written so you can read it on the way to a showing and use it the same afternoon. Where a guide says answer differently, it gives you the sentence.
One new guide a week. They are free, they stay free, and none of them ends by telling you to book a call.
01
When the message has already arrived
The enquiry is in your inbox and the next sixty seconds decide whether it becomes a viewing. These two are about what you type back, and when.
2 min read
How a Dubai broker answers a DM that just says ‘price?’
The most common message a Dubai broker gets, and the reply that keeps the conversation moving instead of ending it.
Read it ›
2 min read
The follow-up that wins the second viewing in Dubai
Most brokers lose the deal in the 48 hours after the first viewing. What to send instead of ‘any thoughts?’
Read it ›
None of them ends by telling you to book a call.
02
When they ask about the money
Service charges, commission, off-plan against ready. A buyer asks these before they trust you, and a vague answer is read as a dodge. Three guides to the numbers you should be able to give without checking.
3 min read
Dubai service charges: what your buyer is paying for
What a Dubai service charge actually pays for, who sets it, and where to check the current figure before your client asks.
Read it ›
2 min read
What a 2% commission in Dubai actually pays for
Every Dubai broker gets asked to cut it. How to answer with specifics about the work instead of indignation.
Read it ›
3 min read
Off-plan vs ready in Dubai: which suits your client
Not which is better — that question has no answer. Which one suits the money, the timeline and the risk appetite in front of you.
Read it ›03
When they ask what is allowed
Not what it costs — whether it can be done at all. The two questions a broker gets asked confidently and answers vaguely, which is the moment a client starts checking elsewhere.
2 min read
The Dubai golden visa through property, in plain English
Half your overseas enquiries are really asking about this. What the property route involves, and where you should stop talking and refer out.
Read it ›
4 min read
Renting a Dubai flat room by room: what to tell a landlord
Dubai’s shared housing law is now in force. What it changes for a landlord who wants to let by the room, and what you say on the call.
Read it ›04
When nobody is messaging at all
The harder problem, and the one most brokers solve last. What to post when the account is small, and how listings come to a name nobody knows yet.
2 min read
Stories vs Reels for a Dubai broker under 5,000 followers
Reels find new people. Stories convert the ones who already follow you. How a small Dubai broker account should split the effort.
Read it ›
2 min read
How a Dubai broker gets their first ten listings
Nobody hands a new broker a listing because they asked nicely. What actually works when you have no track record to point at.
Read it ›Also new
4 min read
What to post as a new Dubai broker
No listings, no closed deals, nothing to show, and every piece of advice assumes otherwise. Six things to post this week, and the decision that matters most.
4 min read
Instagram’s trial reels, for a broker under 5,000 followers
A reel published to strangers only, which never lands on your grid. Why that is worth more to a small account, and how to run a test that tells you something.
3 min read
The best time to post for a Dubai audience
The published charts are a global average and your account is not. What actually moves reach for a Dubai audience, and how to read your own numbers.
4 min read
Why your Dubai property reels stopped getting views
Three different things get reported as a drop in views, and each needs a different fix. Find out which one happened before you change anything.
What you will not find in any of them.
Worth saying plainly, because most of what is written about Instagram for brokers is one of these four things.
No follower-growth tricks
No engagement pods, no follow-for-follow, no posting at 6:04pm because a chart said so. None of it survives contact with a buyer who is deciding whether to trust you with a two-million-dirham decision.
No case studies you cannot check
You will not find a screenshot of somebody going from 400 to 40,000 followers. Every guide is about a conversation and what to say in it, which you can judge on its own terms the moment you read it.
Nothing that needs a videographer
Every example assumes one phone, no editor and twenty minutes. If a suggestion needs a production budget it is not in here, because it is not what is stopping you.
No theory without the words
Where a guide says to answer differently, it gives you the sentence. You should be able to read it once and use it in the next DM without translating anything.
Reading is good. Knowing is better.
A guide tells you what good looks like. Your own score tells you which of the five you are already failing, which is a shorter list than you think. Thirty seconds, no sign-up, nothing to cancel.